How Does KYA Gather Demographic Data?
Demographic data is gathered when your audience uses the Shout Button on your site. The Shout Button will prompt a reader for permission to access certain information such as location, gender, and email address via Facebook as opposed to using a cookie that tracks visitors around the web. We designed the Shout Button to be a safe, easy, and familiar way for your audience to tell you what they like so you can better serve them. You can learn more about the Shout Button here.